Redken Announces Matt Rez As Brand Ambassador

Redken Announces Matt Rez As Newest Brand Ambassador

Jelani Addams Rosa
08 January 2019
Colorist dying hair
Jelani Addams Rosa

Jelani Addams Rosa

Associate Editor

08 January 2019

Everyone knows a brand is nothing without a killer team to support it, and Redken just announced a spectacular addition to its professional roster. On January 8, Redken announced that artist Matt Rez has joined the Redken team as a brand ambassador.

“I’m beyond excited to join the Redken family,” Rez said in a press release. “I have been a fan of the line for my last 12 years in the industry—the color line provides a massive and sophisticated spectrum of colors that are true to tone!”


Rez’s passion for art and painting led him to enroll in cosmetology school back in his hometown of Portland, Oregon. Soon after, Rez moved to Los Angeles to attend the Vidal Sassoon Academy for advanced hair color techniques and the rest is, as they say, history.

These days, Rez is a Los Angeles-based stylist who specializes in color, specifically his trademarked Midlight color technique. The colorist developed the Midlight coloring technique last year as the perfect way to update your hair color without completely changing your look. The technique beautifully blends neutral, warm, and cool tones for a final look that is all about dimension.

You may not have heard Rez’s name before, but you’ve definitely seen his work. Over the last decade, Rez has had his work featured in some of the biggest magazines, TV shows, movies, and red carpets around the world.

Living life like a celebrity can often seem unattainable, but Rez is committed to giving the same level of hair care and expertise to his everyday clients as he does for his VIP clientele. If you’re interested in having your hair colored by the Midlight master himself, he is currently accepting appointments out of the Méche Salon in Beverly Hills. To book an appointment, head to or follow him on Instagram.

Interested in finding a hair color professional in your area? Use our salon locator to book an appointment at a salon near you.

You may also like: The Best New Products And Trends For January 2019

You may also like: 7 Best Hair Transformations Of 2018

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