Alexa Chung Is About To Take Over The Hair World

Alexa Chung Just Landed A Major Hair Campaign With L'Oréal Professionnel

03 January 2018
photo of Alexa Chung

Emily Arata

Senior Editor

03 January 2018

  1. When it comes to the pop culture idea of a cool girl, no woman fits the the job description the way Alexa Chung does. It’s only fitting, then, that Chung be the woman who inspires your next cut and color. L’Oreal Professionnel announced today that the British star will be its International Spokesperson for 2018, fronting campaigns for launches including a new collection called Color Me French.


Whether she’s crafting her own eyeliner, making denim that fits like a dream, or penning a book that brings together her many fashion influences, Chung has made a name for herself in recent years as a tastemaker.


“Alexa Chung truly embodies L’Oréal Professionnel’s core values,” Marion Brunet, international general manager of L’Oréal Professionnel, says of the pairing. “She is a trendsetter, is passionate about fashion, and believes in the added value of professional hair artistry. Her personality perfectly embodies the L’Oréal Professionnel woman: confident, elegant, and free.”

photo of Alexa Chung

Interestingly, this is far from the first time Chung has exercised influence over the hair industry. Chung’s signature style involves a lob cut that falls just below the shoulders, leading many women to make a similar hair decision. In 2016, the star’s glamorous curtain bangs led female fans to ask their stylist for a look that mimicked Chung’s style.


When it comes to L’Oréal Professionnel, Chung is no stranger. The brand was backstage for the launch of her first clothing label, ALEXACHUNG, in London. It later returned to work with her again during Paris Fashion Week 2017.


We won’t see the first photos from this collaboration for some time, but keep checking back. There’s no beauty campaign quite like the kind Chung stars in.

photo of Alexa Chung
I like this article
Be the first to like this article

Oops, something went wrong! Please try again later...

More to discover

three women with dark brown hair ideas
08 July 2019

64 Dark Brown Hair Color Ideas That'll Have You Craving Chocolate

Dark brown hair is a fit for everyone because it comes in such an array of colors. If brown hair color dye is your next move, read on for inspiration.

ash blonde hair
13 February 2019

34 Ash Blonde Hair Looks You'll Want To Try

Matte, icy, and unexpected—ash blonde is the ultimate cool girl hair color. Check out the best ash blonde hair inspiration on

woman with long red hair
03 August 2018

25 Shades Of Burgundy Hair That Flatter Every Skin Tone

If you love red or purple hair, burgundy hair color is your new favorite shade. No matter your skin color, there's bound to be a shade that flatters you.

Salon Locator

Salon Locator

Can your hair look as good as your Pinterest board? Short answer: YES. Long answer: STILL YES… but you need a professional salon and the right products to get you there. Find the best match for your style, hair goals, and price range now. Find a hair salon near you to get your dream hair now.

We use cookies to give you the best user experience and personalisation on our site and third party sites. By continuing to browse our website, you consent to our use of cookies. For more information, see our Cookies Policy.